Water pollution, depletion of natural resources, climate change: we are degrading and putting pressure on our environment so fast that the lives and homes of millions of people across the globe are at stake. It is everybody’s responsibility to act NOW to improve the situation. The private sector has a critical role to play in mitigating environmental damage and in proposing solutions. BOBST, as one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries, takes the future of humanity at heart and is now implementing actions to address sustainability issues. These initiatives may be a drop in the ocean of the global problem, but this is our responsibility to undertake them for the sake of a better world.